Evidhya | Fundamentals of Marketing

Fundamentals of Marketing

Instructor Name

Dr. Gopal Thapa

BBS - TU

Reviews

0 (0 Rating)

Course Content

1. Meaning and definition of marketing

Preview 10 Min

2 Understanding the marketplace and customer needs

55 Min

3 Marketing Orientation

41 Min

4 Customer Value Satisfaction and Creating long term Loyalty relationship

46 Min

5 Customer Relationship Management

18 Min

6 Customer Satisfaction

18 Min

7 Levels of Relationship Marketing

17 Min

8 Customer engagement

41 Min

9 Capturing Value From Customer

38 Min

10 Marketing Mix and its components

23 Min

11 Slides - Capturing Value from Customers

12 Slides - Customer Engagement

13 Slides - Customer Relationship Management compatibility mode

14 Slides - Customer relationship Marketing

15 Slides - Customer Value and Satisfaction

16 Slides - Customer Value and satisfaction II

17 Slides - Marketing Mix

18 Slides - Relationship Marketing

1 Business Unit Strategy Planning

26 Min

2 Product Planning and Marketing Plan

14 Min

3 Strategic planning

29 Min

4 Marketing Environment Part I

41 Min

5 Marketing Environment Part II

2 Hours 3 Min

6 Slides - Marketing environment

7 Slides - Strategic Planning and marketing plan

1 Marketing Information System: Managing marketing information

45 Min

2 International Marketing Research

18 Min

3 Marketing Intelligence and Marketing Research

50 Min

4 Slides - Marketing Information System

5 Slides - Marketing Research and Information System for International Marketing

1 Consumer buying process

24 Min

2 Organizational Buying

24 Min

3 Model of business buying behavior

17 Min

4 Major influence on business buyer

23 Min

5 Engaging Business Buying with Digital and social Marketing

22 Min

6 Engaging business buyers with digital social media marketing

24 Min

7 B to B digital and social media marketing

13 Min

8 Slides - Business Buying

9 Slides - Buying Styles

10 Slides - Consumer Behavior and org Buyers Behavior

11 Slides - Engaging Business Buyers with Digital and Social Marketing

12 Slides - Engaging Business Buyers with Digital and Social Marketing

13 Slides - Engaging Business Buyers with Digital and Social Marketing

14 Slides - Model of business buyers

15 Slides - Understanding Buyer’s Behaviors

1 Market Segmentation

28 Min

2 Segmenting Consumer Markets

51 Min

3 Bases for Industrial market segmentation

13 Min

4 Segmenting International market

15 Min

5 Requirement for effective segmentation

11 Min

6 Evaluation of market segments

17 Min

7 Selection of Target Market

30 Min

8 Product Differentiation

23 Min

9 Developing Positioning Strategies

25 Min

10 Bases for International market segmentation

20 Min

11 Selecting target market segment

25 Min

12 Market segmentation practices in Nepal

16 Min

13 Slides - International Market Segmentation

14 Slides - Product Differentiation

15 Slides - Requirements for Effective Market Segmentation

16 Slides - Segmenting International Market

17 Slides -Selecting Target Market Segment

1 Levels of Products and services

15 Min

2 Product and service decision

40 Min

3 Product Line and product mix Strategies

40 Min

4 Product and service Classification

29 Min

5 Branding

20 Min

6 Types of Brand

20 Min

7 Brand Positioning

34 Min

8 Developing New Products: New Product, new product development process

42 Min

9 Product life cycle

57 Min

10 Slides - Brand Positioning

11 Slides - Branding-Policies-Strategies

12 Slides - Level of Product and Services

13 Slides - Product and service Classification

14 Slides - Product and service decision

15 Slides - Product Life Cycle

16 Slides - Product Line and Product Mix

17 Slides - Product-Strategies

1 Meaning of pricing and major pricing strategies

35 Min

2 Pricing Practices in Nepal part II

27 Min

3 Pricing Practices In Nepal

17 Min

4 Internal and External consideration affecting price decision

9 Min

5 Slides - Price

6 Slide - Pricing Practices in Nepal

7 Slides - Pricing-Strategies

1 Channel Structure

21 Min

2 Distribution in Nepal

31 Min

3 Slides - Distribution in Nepal

4 Slides - Marketing Channel

1 Promotion decision

28 Min

2 Advertising and personal selling

44 Min

3 Sales promotion, Publicity Public relation

1 Hour 6 Min

4 Direct marketing

27 Min

5 Integrated marketing communication

44 Min

6 Marketing Communication in Nepal

18 Min

7 Slides - Promotion Decisions

8 Slides - Integrated Marketing Communication

9 Slides - Promotion Practices in Nepal

Profile Details

Dr. Gopal Thapa

[email protected]

Academic Degree

Ph D in Marketing

Total Experience

25+ Years

Dr. Gopal Thapa is an associate professor of Marketing at Tribhuvan University. He has an exceptional career as an enthusiastic and inspirational teacher into the foray of marketing. He has 25 years of academic excellence in teaching marketing and research. He is also a successful author with more than 12 books in the domain of marketing management and several more. His mark in the international teaching fraternity has also been significant. The American Marketing Association has nominated him four times for his contribution in the marketing research and development. He has been awarded with the “Higher Education Marketer of the Year” on date is not mentioned. His teaching as well as research experience makes him a great contribution while being our instructor for several of our courses at EVIDHYA.