Evidhya | Marketing Management

Marketing Management

Instructor Name

Dr. Gopal Thapa

MBS - TU

Reviews

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Course Content

1 Definition of Marketing

10 Min

2. Core Marketing Concepts

Preview 55 Min

3 Company Orientation Towards the Market Place

41 Min

4 Customer Value Satisfaction and Creating long term Loyalty relationship

1 Hour 22 Min

5 Concepts of Marketing Management and its process

49 Min

6 Slides - Marketing Management

7 Slides - Process of Marketing Management

8 Slides - Customer Value and satisfaction

9 Slides - Customer Value and Satisfaction II

10 Slides - Company Orientation towards Market Place

1 Macro Environmental Trend and forces part I

41 Min

2 Macro Environmental Trend and forces part II

2 Hours 3 Min

3 Strategic planning

29 Min

4 Resource allocation BCG matrix GE matrix

31 Min

5 Business Unit Strategy Planning

26 Min

6 Product Planning and Marketing Plan

14 Min

7 Slides - Strategic Planning

8 Slides - Strategic Planning II

9 Slides - Business Unit Strategic Planning

10 Slides - Marketing environment

11 Slides - Strategic Planning and marketing plan

1 Marketing Information System: Marketing Information and its components

45 Min

2 Marketing Intelligence and Marketing Research

50 Min

3 Market Demand And Its Measurement and Methods of Estimating Current and Future Market Demand

47 Min

4 Slides - Market Demand

5 Slides - Marketing Information System

6 Slides - Marketing Research and Information System for International Marketing

7 Slides - Practice of Marketing Information System in Nepal

1 Market Segmentation

28 Min

2 Bases for Consumer Market Segmentation

51 Min

3 Bases for Industrial market segmentation

13 Min

4 Evaluation of market segments

17 Min

5 Selection of Target Market

30 Min

6 Developing Positioning Strategies

25 Min

7 Market segmentation practices in Nepal

16 Min

8 Slides - Market Segmentation

9 Slides - Market Segmentation Target and Positioning

10 Slides - Positioning

11 Slides - Market Segmentation Practices in Nepal

1 Market Leader Defence Strategy

33 Min

2 Competitor analysis in nepal

25 Min

3 Slides - Market Leaders Strategies

4 Slides - Competitors Analysis

1 Concept and types of new product and New Product Development Process

42 Min

2 Product Line and product mix Strategies

40 Min

3 Brand Positioning

34 Min

4 Branding Policies and strategies

47 Min

5 Product life cycle

57 Min

6 Product and Branding practices in Nepal

14 Min

7 Slides - Positioning

8 Slides - Brand Positioning

9 Slides - Branding-Policies-Strategies

10 Slides - Product-Strategies

11 Slides - Product Life Cycle

1 Concept, Objectives and methods of Pricing

42 Min

2 Developing Pricing Strategies and Program

21 Min

3 Pricing Practices In Nepal

17 Min

4 Pricing Practices in Nepal part II

27 Min

5 Slides - Price

6 Slides - Pricing-Strategies

7 Slides - Pricing Practices in Nepal

1 Channel Structure

21 Min

2 Channel Dynamics

28 Min

3 Channel Conflicts

28 Min

4 Distribution system in Nepal

31 Min

5 Slides - channel

6 Slides - Channel dynamics

7 Slides - Distribution Channel

8 Slides - Channel Conflict

1 Integrated marketing communication

44 Min

2 Promotion decision

28 Min

3 Advertising and personal selling

44 Min

4 Sales promotion, Publicity Public relation

1 Hour 6 Min

5 Direct marketing

27 Min

6 Promotion practices in Nepal

18 Min

7 Slides - Integrated Marketing Communication

8 Slides - Promotion Decisions

9 Slides - Promotion Practices in Nepal

1 Concept and types of Marketing control

45 Min

2 Marketing control in Nepal

15 Min

3 Slides - Marketing control

4 Slides - Marketing Control in Nepal

Profile Details

Dr. Gopal Thapa

[email protected]

Academic Degree

Ph D in Marketing

Total Experience

25+ Years

Dr. Gopal Thapa is an associate professor of Marketing at Tribhuvan University. He has an exceptional career as an enthusiastic and inspirational teacher into the foray of marketing. He has 25 years of academic excellence in teaching marketing and research. He is also a successful author with more than 12 books in the domain of marketing management and several more. His mark in the international teaching fraternity has also been significant. The American Marketing Association has nominated him four times for his contribution in the marketing research and development. He has been awarded with the “Higher Education Marketer of the Year” on date is not mentioned. His teaching as well as research experience makes him a great contribution while being our instructor for several of our courses at EVIDHYA.